Furthermore, the tagline of IPL 2016 on hotstar is “ jab jab cricket, tab tab hotstar” (Think cricket, Think hotstar). The advertisement ends with the tagline “screen chhota hai toh kya hua, dil bada hai yaar” (what if the screen is small, we have a big heart). In a stylistically treated advertisement of the Indian Premiere League (IPL) 2016, a group of youngsters in various environments like that of an office, college and home are hooked to their smartphones for latest cricket updates. This is the second research note by Ritika Pant, one of the researchers who received the Social Media Research grant for 2016.
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